Frankie & Benny’s:
ATL campaign

Skills:
Campaign concepting
Copywriting

When Frankie & Benny redesigned their menu to be better quality, they wanted a perception-changing campaign to show off their new food. I worked with an Art Director to bring to life the concept ‘Do your thing’ - the big idea being that however you like to eat your food, you can be yourself at Frankie & Benny’s. We created a series of ‘food foible personas’, from the type who likes to eat their burger with a knife and fork (that’s me!) to the person who can’t eat ribs without getting sauce on their nose, the copy brought out the brand’s new sassy, bold tone of voice. The campaign played out on BVOD, digital and static 6-sheets across the country.

This project was completed while at Whippet.