Harry Ramsden: Rebranding an iconic British favourite

Skills:
Creative strategy
Brand creation
Tone of voice
Creative copywriting

A high profile rebrand for fish and chip restaurant Harry Ramsden, shaking things up to appeal to a new generation. I translated pre-defined brand pillars to a new brand identity, working alongside a designer to bring it to life. I devised a new tone of voice and wrote all comms for their new concept restaurant in Southampton, including the captions for a totally instagrammable wall of illustration. I also coached Harry Ramsden’s digital and social agencies on the new TOV. The new brand identity runs across all social and digital channels and is rolling out to the entire estate of restaurants.

This project was a pitch-winner, completed while at Whippet.