Koho is a Hawaiian luxury chocolate brand whose beautiful, artistic bon bons are inspired by the island’s tropical paradise. For Christmas 2022, they launched their first ever seasonal campaign, which used compositions of Hawaiian flora and fauna to display the stunning chocolates. Alongside the art direction, I developed an overarching campaign line, ‘Let joy begin’ with hyper evocative, sensorial copy for the new flavours, tapping into the brand’s ‘language of discovery’ tone of voice. This played out on Instagram, in both stories and grid. For the latter, we used a puzzle layout, created to reveal a little more of the story with each daily post. The end result can be read both forwards or backwards to complete the picture.

This project was completed with Winkreative