Iceland:
Press ads

Skills:
Long form copy
Press ads

Examples of two press ads I’ve written for Iceland. In the first, they wanted to communicate their pioneering pledge to be plastic free within 5 years.

In the second, they wanted to debunk the myth that fresh fish is better than frozen.

In both ad concepts I executed Iceland’s tongue-in-cheek tone of voice to convey a serious message.

This project was completed while at Whippet.