Iceland:
Christmas campaign

Skills:
Campaign concepts
OOH

With a brief to make Iceland front of mind for customers looking for a luxury Christmas without the luxury price tag, this was Iceland’s biggest ever outdoor campaign. With eight hero products to promote, I created a playful speech construct, with each headline conveying a remark that might be made either by the host, or the guest as each dish was presented to them.

This project was completed while at Whippet.