Kin by John Lewis:
naming and strapline

Skills:
Naming
Strapline
Range copywriting

I worked with the team at John Lewis to develop the identity for a contemporary new fashion brand, that included complementary ranges for men, women and kids. The name I created, ‘Kin’, perfectly captures the family nature of the brand, while the strapline conveys classic modernity. The brand was then campaigned through all channels and I wrote the language guidelines and principles too.