Manufactum:
Campaign concept (pitch)

Skills:
Campaign concepting
Creative strategy
Cross channel copywriting

German online retailer Manufactum was looking to launch in the UK. Selling curious, unique and premium gifts, their products have wonderfully rich stories to tell; the perfect conceptual springboard for a launch campaign and the chance to flex my creative writing skills in longer form copy. 

In a team, I created the campaign concept ‘Tales of the delightfully unexpected’, which took the form of storytelling through the line, in press ads, OOH, digital and catalogue.

This project was completed while at Whippet.