Caffe Carluccio’s:
a brand new brand

Skills:

Brand definition
Brand identity
Brand story
Naming
Tone of voice
Copywriting

Development of a brand identity for Carluccio’s new stand-alone coffee shop concession in Sainsbury’s. Staying true to the masterbrand, I helped to define the brand in terms of its name, strapline, personality, brand story and tone of voice, and wrote all the comms for the first shop.

This project was completed while at Whippet.