M&S Sparks:
ROI radio ads

M&S launched its loyalty scheme, Sparks, into the Republic of Ireland late in 2021 and I wrote a series of radio ads to promote it. Communicating the full benefits of the scheme in one 60 second ad, I also wrote some shorter ads which each focused on one particular benefit. With character-driven parts, the series brings out the humorous side of this iconic brand.

This project was completed for Whippet.