Mayhew:
Raising awareness of London’s oldest animal charity

Skills:
Campaign concepts
OOH

Mayhew is one of London’s oldest animal welfare charities. Having recently undergone a brand refresh and name change, I wrote the copy for their first ever OOH campaign, helping to raise awareness of the breadth of work they do, and change perception that they are ‘just another animal shelter’. The ads launched across 35 digital bus shelters and saw a 55% increase in website visits in the first week of the campaign. 

This project was completed while at Whippet.